Identity → Orchestration → Activation → Measurement

Know exactly who you’re reaching

We resolve HCP identities deterministically — not probabilistically. Our identity graph links NPI, prescribing data, digital footprints, and channel preferences into a single, verified profile. No guesswork. No wasted impressions.

• NPI-level identity resolution across all channels
• Deterministic matching with 99%+ accuracy
• Real-time profile enrichment from prescribing data
• Privacy-compliant data ingestion and management

Coordinate every touchpoint intelligently

Our AI engine orchestrates personalized journeys across email, display, social, and CTV. Each interaction is sequenced, timed, and contextualized based on real-time engagement signals and prescribing behavior.

• AI-driven next-best-action sequencing
• Cross-channel frequency and cadence management
• Dynamic content selection per HCP segment
• Real-time journey adaptation based on engagement

Deploy campaigns with precision at scale

Campaigns activate across every relevant channel simultaneously — email, programmatic display, paid social, CTV, and more. Our platform ensures compliant, personalized delivery at the speed and scale pharma demands.

• Multi-channel campaign deployment in minutes
• Compliant creative personalization at scale
• Automated A/B testing and optimization
• Real-time budget allocation across channels

Prove ROI with prescribing-level attribution

PIM™ (Prescription Impact Measurement) closes the loop. We connect marketing exposure directly to prescribing behavior changes, giving you transparent, deterministic proof of campaign impact.

• Prescription lift analysis tied to campaign exposure
• Multi-touch attribution across the full funnel
• Channel-level ROI reporting and optimization
• Automated performance dashboards and alerts