“Masterful Orchestration
From Impression to Prescription.”
Autonomous Decision Layer
A closed-loop AI engine that ingests real-time signals, detects prescribing opportunity, orchestrates autonomous activation, and proves script-level impact - continuously.
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Signal Ingestion + Scoring
Every HCP. Every touchpoint. Scored in real time.
NPI signals, prescribing data, digital engagement, and channel interactions are ingested continuously, building a live intelligence profile for every HCP in your target universe. No stale data. No guesswork.
NPI Signal Feed
Live prescribing data from 3.2M+ verified HCPs
Engagement Scoring
Email, display, social signals scored instantly
HIPAA Compliance
Privacy-safe ingestion with full audit trail
Rx Trend Detection
Prescribing momentum tracked per specialty
Opportunity Gap Detection
Find the physicians who should be prescribing, but aren't.
Our AI layers prescribing patterns, competitive share data, and HCP engagement history to surface untapped segments. Every gap is quantified, ranked by opportunity score, and queued for activation.
Segment Discovery
AI clusters HCPs by opportunity score
Competitive Gaps
Switch opportunity mapped per individual NPI
Specialty Ranking
Opportunity ranked across 300+ specialties
Predictive Scoring
Script likelihood recalculated daily per HCP
Agentic Activation + Orchestration
*Autonomous next-best-action. Zero manual campaign logic.
Our AI autonomously optimizes channel, message, and creative for every HCP across all platforms. Using coactive design, we keep humans in the loop to ensure real-time engagement signals are met with expert strategic oversight.
Next-Best-Action
Autonomous per-HCP decisioning in real time
Cross-Channel Cadence
Email → display → social → CTV sequenced
Live Adaptation
Journeys update on every engagement signal
Dynamic Creative
Content selected per HCP segment + behavior
Script Attribution + Lift Analysis
Connect every impression to a prescription written.
PIM™ closes the loop, deterministically linking marketing exposure to real-world prescribing changes at the NPI level. You see which channels moved which physicians, by how many scripts, and at what cost.
NPI Attribution
Every script traced to its marketing exposure
Rx Lift Analysis
Deterministic pre/post prescribing comparison
Multi-Touch View
Full-funnel attribution across all channels
Channel ROI
Per-channel script impact and ROMI calculated
Continuous Optimization
Every cycle is smarter than the last.
Attribution data feeds back into the intelligence layer, automatically refining HCP targeting, creative selection, channel weighting, and budget allocation. The engine never stops learning. Each campaign iteration outperforms the one before it.
Feedback Loop
Script data informs the next activation cycle
Creative Learning
Top assets amplified; underperformers cut
Budget Reallocation
Spend moved to highest-lift channels in real time
Compliance Checks
MLR-ready automated guardrails on every asset
RE-ACTIVATION THROUGH:
What Makes This Different
Deterministic — Not Probabilistic
Every HCP identity resolved via NPI matching at 99%+ accuracy. No look-alike modeling. No impressions wasted on the wrong physician.
Agentic — Not Rules-Based
Our AI agent replaces static campaign logic with continuously adapting intelligence, selecting the right action for every HCP at every moment.
Closed-Loop — Not Vanity Metrics
We prove ROI at the script level, not impressions or clicks. Every marketing dollar is traced to a prescription written.
Ready to Close the Loop on
Pharma Marketing?
See how deterministic identity, agentic orchestration, and prescription-level measurement transform your brand's commercial impact.
Schedule a Demo