Case Studies

Proven Results for Life Sciences Brands

Discover how we've helped leading pharmaceutical and biotech companies transform their marketing with AI-powered solutions.

Incremental Script Lift with Prescription Impact Measurement (PIM)

SloganTech's PIM Methodology

Prescription Impact Measurement (PIM) measures the causal impact of omnichannel campaigns on prescription behavior through a rigorous, auditable process.

Cohort Definition

Exposed vs. control using deterministic NPI-level identity resolution

Baseline Projection

Script volume projection using historical data and trends

Incremental Calculation

Difference between observed scripts and baseline projection

Channel Attribution

Lift normalized and attributed to specific engagement signals

PRC-Ready

All data is traceable with clear explanations of how each uplift was derived

Alpha-1 Antitrypsin Deficiency (AATD) Campaign

Target Cohort

165 pulmonologists, hepatologists, and rare disease specialists managing patients with Alpha-1 Antitrypsin Deficiency

Methodology & NBAs

NPI-level identification of AATD specialists and high-index diagnosing pulmonologists
Augmentation therapy education via peer-reviewed respiratory and hepatology journals
Digital engagement across rare disease patient advocacy and medical conference channels
PIM measurement anchored to augmentation therapy initiation and continuation scripts

PIM Script Lift Analysis

Projected (No Campaign)

Actual Scripts

Scripts per month over 4-month campaign period

PIM Metrics Summary

1.71/mo

Baseline Scripts

1.75/mo

Projected Scripts

1.81/mo

Observed Scripts

+3.4%

Incremental Lift

+0.06 scripts/mo

Abs. Lift

+1.7% to +5.2%

95% CI

Client Outcomes

Campaign Performance Highlights

HCP Engagement

Global Pharma Brand Achieves 150% Engagement Lift

Client: Top 10 Global Pharma CompanyIndustry: Pharmaceuticals

Challenge

A leading pharmaceutical company struggled with low HCP engagement rates across their digital channels, resulting in poor ROI on their marketing spend.

Solution

We deployed RxReachAI to orchestrate personalized multi-channel campaigns targeting key prescribers, using predictive analytics to optimize content delivery timing and channel selection.

Results

150% increase in HCP engagement rates

40% reduction in cost per qualified reach

3x improvement in email open rates

200% growth in digital channel adoption

Email Deliverability

Email Deliverability Crisis Resolved in 30 Days

Client: Mid-Market Biotech CompanyIndustry: Biotechnology

Challenge

A biotech company’s email deliverability had dropped below 60%, with major ISPs blocking their campaigns due to deteriorating sender reputation.

Solution

Using EmailReachAI, we implemented a comprehensive deliverability recovery strategy including IP warm-up, list hygiene, content optimization, and reputation monitoring.

Results

Email deliverability restored to 95%+

Sender reputation score improved from 45 to 92

45% increase in campaign open rates

Zero blacklist incidents post-recovery

Product Launch

Omnichannel Launch Drives 30% Brand Awareness Growth

Client: Specialty Pharma CompanyIndustry: Specialty Pharmaceuticals

Challenge

A specialty pharma company needed to launch a new product with limited budget while achieving maximum HCP awareness across multiple channels.

Solution

We built a coordinated omnichannel launch strategy using our full product suite: RxReachAI for targeting, EmailReachAI for email campaigns, and programmatic advertising for display and CTV.